a los angeles girl in new york city


Thursday, June 22, 2017


          To break up the constant stream of outfit posts that makes up the content on this blog, I want to talk today about something a little more art-related. I'm 99% sure I'm going to declare my major as Visual Arts and Art History come Sophomore year, so I might as well. What better to discuss than the fantastic graphic design I've been noticing on trucks around Manhattan lately? Probably a lot, but hear me out - this stuff is cool.

          I noticed this one on my walk to my internship in Chelsea. A clean script font with a drop shadow, painted onto the side of the dumpster truck in a metallic silver. Truly beautiful. The slight tilt of the words is also quite nice. I imagine this graphic on a gym tank top... or maybe embroidered onto the back of a denim jacket. It's clean, slightly vintage, and definitely to-the-point. It also instantly reminded me of "Doin' It Right" by Daft Punk (featuring Panda Bear), a great song from 2013.

          Only a couple of days later, I noticed this truck on my block on the Upper West Side. The slogan is essentially the same as the previous truck's - but why the quotation marks? Doing it Right is a self-issued statement - like saying, "you can trust us to do it right," - but "DONE RIGHT THE FIRST TIME" implies that someone outside of the company has promised the job will be done correctly. Is it better to have that promise come from the company themselves, or from a referral of a past customer? I'm not sure I have the answer. While this script font is not a aesthetically pleasing as the previous one, this truck gets extra points for the gradient effect used in the telephone number - reminds me a bit of retro-futurism. 

          I noticed this truck on my walk home from work in Chelsea last week. The font reminded me of that on Traffic's The Low Spark of High Heeled Boys album artwork, which I have been obsessing over lately. Love those clean lines. Love the weird angle. Love that blue color. 10/10.
          Walking around a lot in New York City has definitely allowed me to pay way more attention to truck logos than I ever have before, and honestly, I feel like I'm learning a lot about design. I wonder who designs all of these? And who paints them? Sounds like a question for one of my favorite childhood TV shows, How It's Made.
xx Alyssa

Tuesday, June 20, 2017


         I've started to sell vintage on Poshmark - pieces that I've curated specifically for my lil online shop! These are sourced from thrift stores around New York City, handpicked by myself on my days off. They're all in great vintage condition and chosen with love. Here's some of the items I put up on my Poshmark closet today:

Floral Swimsuit/Bodysuit

Leopard Print Top

Calvin Klein Jeans T-shirt

White Fur Coat

High School Gymnastics Long Sleeve

          If you see anything you like, head over to my Poshmark closet and grab it before someone else does! I will be adding new items as soon as these sell, so keep your eyes open.

xx Alyssa

Sunday, June 18, 2017


          I went thrift shopping in Brooklyn yesterday and got caught in this horrible downpour without an umbrella... thankfully, that was my only bad luck of the day, because I made some seriously great finds. I went to Goodwill, Salvation Army, and Out Of The Closet in Downtown Brooklyn (I think? I got off at the Dekalb Q station) and got all of this stuff for a total of $30.

          This top is actually hanging up in front of my window right now because it was originally light green, and I just used Rit Dye's color remover to make it a light white color instead. I've been wanting a cotton/linen tank like this for such a long time - also, the straps are silk! Even better.

          The second top I bought was a Diane Von Furstenberg reissue of a vintage design. It's my new disco top. It has a chain print and a tie that wraps at the waist.

          I also found these silk pajama shorts that work just as well as normal shorts. My favorite thing to do when I get home from work in the summer is immediately change to a tank top and comfy shorts, and these are my new go-to.

          These boots, though, are probably my best purchase. They were $5 - FIVE DOLLARS!!! - and basically unworn. Disco boots to wear with my disco top. I am completely in love.

xx Alyssa

Friday, June 16, 2017

HOOT MAG: A Week In Outfits (featuring me)

        Head over to Hoot Mag's blog to see me featured in A Week In Outfits! I promise, I look cute. You can hear a little bit more about my summer internship, too. And hey - I might even get a real job! Real money! Exciting things.

xx Alyssa


          I just got an email from Acne Studios announcing their Pre-Fall 2017 collection is on sale now, and I feel like an idiot for only seeing it now. This is, undoubtedly, my favorite collection of theirs in recent memory. And I need to go through why.

          First of all, the 70s vibes are timed perfectly with my current obsession with 70s music: Fleetwood Mac, ABBA, late Velvet Underground, early Blondie... I'm here for it. I also think there's something about the color scheme that really reminds me of home. The 70s was obviously a golden age for the music industry centered in Los Angeles, so I'm definitely coming from somewhere. The burnt oranges and browns remind me of California's rolling hills, the yellows recall bright summer days, the blues are the color of a VSCO-filtered ocean pic. Yet with the big, baggy silhouettes, the pieces are still very much Acne. I miss home, and this collection is making me feel a little closer to it.

          The photos are also impeccable. The model's haircut is fantastic, and I've recently been really wanting to dye my hair a super-dark brown, and this look is definitely inspiring me to do so. It even makes me sorta want bangs again. No, Alyssa... no....

xx Alyssa

Thursday, June 15, 2017

OUTFIT: Business Casual

          I've always loved the term "business casual." I think it's so funny. I think it's funny because it's used by people who take themselves very seriously. A lot of things in the past year, such as giving myself a DIY (short) haircut and getting my first tattoo, have forced me to take myself less seriously. I brought this blazer with me to New York in the hope that I could wear it to make myself look professional - like if I needed to give a presentation or go to an interview - and so far, it's worked wonders. But why does wearing a blazer instantly give me more confidence?

          I don't think it's the actual blazer - I think it's the act of owning the blazer, and the decision to wear the blazer. I bought it four years ago from J. Crew for my high school. Once a week, we had to dress up in "assembly dress," which was basically "business attire practice." Hey, it worked. Even though some people wear t-shirts, jeans, and tennis shoes to the Marchesa office (where I've been interning), I definitely feel a little bit more important and powerful when I wear my blazer.

           My blazer, like I said, is from J. Crew, and my two piece is from Reformation. I was wearing Gucci loafers on the bottom. The pins from my jacket are all vintage.

xx Alyssa

Monday, June 12, 2017

OUTFIT: Basically The Same Thing I Wore Last Weekend

          Today, I'm wearing basically the same thing I wore to Gov Ball last weekend but with shorts instead of jeans since I'm trying to optimize my tanning over these sunny days. At the end of this week, I'll be posting A Week In Outfits on Hoot Mag's blog, so keep an eye out for that!

          I'm wearing a bralet from Urban Outfitters, a vintage silk tank, a thrifted black western belt, vintage Levi's shorts, my Mansur Gavriel bag, and (not pictured) black Birkenstocks. Because I value comfort.

xx Alyssa

Friday, June 9, 2017

OUTFIT: Brown & Black

          I only work Wednesdays through Fridays, so today, my three-day-week is coming to a close... I have plans to hang out with some friends later on, and I might even cook myself a really nice dinner. Hey, three days of hard work? I deserve it!
          If you didn't know, I'm the Blog Editor at Hoot Magazine, Columbia University's first and only fashion mag! During the summer, we do a feature called A Week In Outfits where we follow one person's outfit choices for a week in their busy lives. I'm going to be featured next week, so for all of next weeks posts, head over to Hoot!

          My top is from Reformation, my skirt is vintage, my shoes are from Gucci, my watch is Casio, and my "Los Angeles" necklace is from Topshop. I'm also wearing a black schoolboy blazer from J. Crew, which I forgot to take photos with. My bad! 

xx Alyssa

Thursday, June 8, 2017

OUTFIT: Start Of Summer

          It's finally sunny here in New York - what was with all of that cloudy, gloomy weather? I'm over it. Today, I stepped out of my building and got That Summer Feeling for the first time. You know, when you don't need a jacket in the morning and you instantly feel tan and happy? That feeling.

          With summer comes sundresses, of course, so today I pulled out one of my favorite pieces. The skirt on this dress is so flowy - it always makes me feel like I'm strolling through a farmer's market in the south of France. I paired it with some easy tennis shoes and a fluffy, faux fur jacket in case the AC gets a little too cold in the office I work in.

          My dress is from Christy Dawn, my rings and bracelet are from various places (vintage, silver boutiques, etc), my watch is from Casio, my shoes are Stan Smith Adidas, and my jacket is Reformation. 

xx Alyssa

Wednesday, June 7, 2017

PSA: I'm Selling My Clothes On Poshmark

          PSA: I'm selling my clothes on Poshmark! I've been doing this for quite a while now, but with the extra time that I have this summer, I'm really trying to clean out my closet - who knew moving in NYC was so hard? Also, I don't have any source of income right now, so if you want to pick up some cool pieces at great prices and help me finance my healthy eating and music making, head on over to my Poshmark closet. I'm willing to negotiate prices, and if you live in NYC, you can come pick up the items so you don't have to pay for shipping! Here's some of the pieces I'm currently selling:

          Near the end of the summer, my friends and I are going to have a big clothing sale, so if you don't see anything you like this time around, keep tabs on my blog to stay updated.

xx Alyssa

Tuesday, June 6, 2017

CONTENT NAUSEA: How Parquet Courts Made Me Reevaluate The Way I Use Social Media

          This past Sunday, I saw Parquet Courts play at Governors Ball. I’ve seen them once before at Coachella in - what was it - 2014? I started listening to Parquet Courts because I was hearing their stuff on the radio and wanted to be familiar with it before seeing them play at Coachella. While I enjoyed their set, I sort of forgot about them for a couple of years until their most recent album, Human Performance, was released. I listened to it once all the way through; the only song stuck out to me was "Berlin Got Blurry," which I had also heard on the radio. I added "Berlin Got Blurry" to my summer playlist because I was going to Berlin on vacation, but other than that, didn’t make an effort to get into the rest of Parquet Courts’ music.

          When my friend gave me a free wristband to this year's Governors Ball festival, I scoped out the lineup to see who was worth catching: Car Seat Headrest, Warpaint, and among others, Parquet Courts. Before their set, I looked up their recent setlists to see if I would know any of the songs they would likely play. I noticed that my favorite song of theirs, "Content Nausea," was most likely not going to be on their Governors Ball set list, which bummed me out. The set turned out to be great, nonetheless - I moshed with high school boys - but immediately after leaving the festival, I pulled up Spotify to revisit "Content Nausea."

          I remember listening to "Content Nausea" a couple of months ago for the first time in a year or so and finally realizing that the name of the song wasn't "Constant Nausea" as I thought it had been. The lyrics suddenly made a lot more sense to me in relation to the title. Still, I didn’t put much thought into it until revisiting the song after seeing Parquet Courts’ Governors Ball set. I listened to "Content Nausea" about a million times that night and the following day. Three years after I first heard the song, it now seemed to resonate more deeply with me. But, why? After meditating on the song, I realized that my own role as a content creator has definitely grown in the past three years, and that's what "Content Nausea" is all about - the creation and excess of media.

          I've been living in New York City for almost a year, and now that it's summer and I'm out of school, I've been looking for a paying job to supplement my unpaid internship. I'm getting a grant from Columbia that's basically paying for my rent, but I don't have much spending money of my own. In an attempt to pay for the food that I want and activities to keep me occupied on the weekends, I've been applying to a lot of retail jobs. These were the jobs I instantly thought to apply to, as my internship is in the fashion industry, and working in fashion retail would supplement that experience, allowing me to learn more about a field of work that I could pursue post-graduation.

          After giving it some thought, I began to feel less and less comfortable with working in retail. Since I have basically zero experience, I would probably end up working at a store with a low price point: think ‘fast fashion.’ The clothes I’d be selling would be mass produced, cheaply made, and quickly out of style. I feel strange owning a lot of things. I feel strange buying a lot of things. I also feel strange applying to work in stores where the aim is to advertise and sell a lot of things. This spurs from my interest in the concept of minimalism, which started around a year ago. I don't really want to sell physical things - I want to make things - but how can I make things and still be a minimalist? How can I make a living off of creation in the form of content and not in the form of physical items?

          Back to "Content Nausea" – revisiting the song and its lyrics got me thinking about my own attitudes towards modern creation. Where is the line drawn between a content creator and someone whose endless stream of work is just going to make you nauseous? I feel nauseous in giant department stores where I'm overwhelmed by the amount of material items I can own if I just shell out the money. In the same way, I feel nauseous when aimlessly scrolling through Instagram, seeing content that doesn't always interest or appeal to me. This excess of content is unavoidable if you choose to use social media; even if you only follow a couple of people, there’s always going to be an explore page, popular posts, and trending tags, that beg you to click on them.

my own Instagram feed

          How, then, can I be a responsible content creator? How can I avoid this nausea-inducing media overload? I think it starts with limiting the amount of content I produce. I don't like Instagram accounts that post more than once a day. I don't follow many accounts in the first place, so anyone who regularly posts multiple times within 24 hours 'clogs up' my feed, distracting from the other accounts I choose to follow.

          The second most important aspect of being a responsible content creator, in my opinion, is sincerity. I hope nobody ever has thought my online persona is significantly different from my IRL persona. I've been put off by people's ironic Instagram posts - that is, until meeting these people and realizing they practice the same irony in their day-to-day lives. I consider my Instagram a large part of my personal brand, and I would never want that brand to be insincere. I don't ever want to sell something that I am not.

          I want to participate in content creation, but I don't want to throw something into to an already-growing pool of ignorance - "too much data/too much tension," as “Content Nausea” says. I think through all of my content before I publish it. I edit my photographs, draft tweet ideas in the notes section of my phone, and delete old posts that no longer fit my personal brand. This is all in an attempt to be the sincerest and most responsible content creator I believe I can be. At the least, it makes me feel better about myself. The phrase “Content Nausea” is so clever; it has that catchiness to it that makes it hard to forget. I sincerely believe that this phrase has pushed me to be a better content creator, reducing my work into its most essential characteristics, and I have two chance encounters of Parquet Courts at two different music festivals – three years apart and on opposite sides of the country – to thank for that.

Sunday, June 4, 2017

OUTFIT: Governors Ball 2017 (Sunday)

          I had a lovely time yesterday at Governors Ball. I'd never been before, and I got a free wristband from my friend, so I was a very happy gal. I saw Car Seat Headrest and Local Natives - both were great sets. I even watched Rae Sremmurd from afar. I tried.
          All I have to say about Gov Ball style is that it's a lot of teenage girls trying to pretend they're at Coachella. Bodysuits under high-waisted denim shorts, face jewels, and reflective sunnies were abound. I mean, people looked good, but I felt a little out of place yesterday in my baggy skater jeans and normcore shoes. Today, I'm trying to tap back into my inner California festival girl while still dressing appropriately for the sub-70 temperatures and cloudy skies.

          I'm wearing a lace bralette from Urban Outfitters, a vintage silk cami, vintage 501s, a thrifted western belt, and Vans SK8-His. Today is going to be great - I'm seeing The Orwells, Parquet Courts, Warpaint, and The Avalanches, among others. Should be fun.

xx Alyssa

Saturday, June 3, 2017

OUTFIT: Governors Ball 2017 (Saturday)

          I happened to get a free wristband to Governor's Ball this year - I've never been before, and this was pretty last minute, so I'm fairly excited. Today, I'm going to see Car Seat Headrest, Stormzy, Local Natives, and Phoenix. It's no Coachella outfit post from years past (shoutout to my four-year run), but I thought I might as well share what I'm wearing. Also, check out my new room! I took these photos with my Olympus camera on self timer! I love tech.

Top: Purrr Melrose
Jeans: vintage Levi's
Shoes: Nike (stylish, right?)

For my makeup, I used the MAC pigment Rose on my eyes, MAC teddy kohl eyeliner, whatever Benefit's eyebrow gel thingy is called, and eyelash glue to affix silver stars on the corners of my eyes.

xx Alyssa